MTV networks/ Fuse or other music networks should follow up on this. In my dream scenario:
- Customers would register their download store preference (iTunes, Napster) at the network's website, including username and password.
- Songs that are available for purchase would have a special icon on screen.
- When they see the "purchase enabled" icon on the screen, the user can click a button on their remote, and that track will be added to a queue to purchase.
- The cable network makes money from the referral fee to others, and there's a tangible conversion rate from viewership to intent to purchase to actual purchase. Very viable statistics.
If anyone implements this idea I expect a cut. :-)