Yes! According to arstechnica, Disney ABC has finally gotten wind that maybe trying to sue the pants off of people and turning all that sharing into money might not be a bad thing.
"So we understand piracy now as a business model," said Sweeney in a recent analyst call. "It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don't like the model. But we realize it's effective enough to make piracy a key competitor going forward. And we've created a strategy to address this threat with attractive, easy to use ways to for viewers to get the content they want from us legally; in other words, keeping honest people honest."
With Universal and WMG making deals with GoogleTube, are they actually gonna bumble their way into getting it right?