I'm a big fan of TV shows I can watch while I'm on the treadmill, or just watch on my laptop. The whole no-commercials and immediate gratification thing makes me very happy. Plus I can hook my iPod to my TV in a pinch. But the price point is a little sticky.
$9.99 for a movie seems a bit much, as music is something that's used more frequently. Not too many people watch a movie more than once a year. While people may listen to their favorite album far more frequently.
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